A logo that encapsulates our vision
The redesigned Jodoco logo has an oval shape that symbolizes movement and circularity. This was a deliberate choice. At Jodoco, we believe that valuable raw materials don’t have to go to waste. By reusing natural waste streams, we create innovative applications for both animals and plants.
A good example of this is the production of natural betaine from European sugar beets. What was once a byproduct now forms the basis for solutions that contribute to healthy animals, strong crops, and more sustainable agriculture. In this way, the logo not only tells who we are, but above all, how we think.
At Jodoco, we combine scientific knowledge with natural ingredients to develop products that can be put to practical use on the farm.
We call that combination our blend. It’s not a conflict between technology and nature, but a collaboration in which the two reinforce each other. That principle forms the foundation of virtually every solution we develop.
Two distinct product lines
To make our activities easier to understand, we are introducing two distinct product lines.
| Logo | Product Line | Focus |
|---|---|---|
 | Animals | Animal feed, drinking water applications, natural betaine, and nutritional solutions for healthy and productive animals. The blue color represents water, an essential factor for animal health and performance. |
 | Crops | Crop production, soil health, stronger crops, efficient nutrient utilization, and sustainable plant growth. The color green symbolizes growth, vitality, and future-proof agriculture. |
The Next Step in Jodoco's Development
A new identity is never an end in itself. It’s a moment to showcase how an organization has evolved.
For Jodoco, this means a clear commitment to innovation, circularity, and sustainable agriculture—not as a trend, but as the foundation for everything we do.
With the same dedication as always, we continue to work on solutions that help farms operate more efficiently, sustainably, and in a way that is better prepared for the future.
